Society of
Children's Book Writers
and Illustrators

Thu Apr 16 — Amazon SEO for Authors: Encore!

Date(s) - 04/16/2020
6:00 pm - 7:00 pm

Amazon SEO for Authors: Top 10 Tips, Tricks, and Tools — Encore Event!

Thursday, April 16, 2020

6 – 7 p.m.

Online Webinar

SEO or ‘Search Engine Optimization’ is the art and science of getting something to the top of search engines.

Amazon is THE search engine for books and book content. In this webinar, nonfiction author Jason McDonald will teach you the best tips, tricks, and tools to help propel your book to the top of Amazon searches.

You will learn how Amazon’s search algorithm works and the factors that impact your book’s rank on Amazon. From keywords and product listing optimization to secrets such as bulleted lists, book cover, photos, and reviews, the mysteries of how Amazon works for book search will be unveiled, and the hard work of to-dos will begin.

You can get your book to the top of Amazon searches, with some knowledge and a lot of hard work.


Key Learning Objectives

  •   • Learn how SEO works on Amazon
  •   • Walk away with action items you can do right away to improve your ranking on Amazon
  •   • Understand why reviews matter and how they affect SEO ranking

This online webinar is for any writer & illustrator with an online presence, as well as books available for purchase on Amazon. A recording of the webinar will be available to all registrants.


Amazon SEO


About Our Speaker

Dr. Jason McDonald is the founder and Senior SEO / Social Media Director of the JM Internet Group. He is a “technologist” and started experimenting with online media in 1994, when he founded as a web portal for embedded systems. Dr. McDonald built into the oldest and largest web portal with over 25,000 monthly users and over 35,000 registered subscribers.

Dr. McDonald is the author of SEO Fitness Workbook, 2019: The Seven Steps to Search Engine Optimization Success. He also teaches in the San Francisco Bay Area at AcademyX, BAVC (Bay Area Video Coalition), and Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985.


Meeting Fees

SCBWI Members: $10, Non-Members: $20
Online registration closes at 4 p.m. PST on  April 10, 2020

This is an encore event! If you registered for the previous event, no need to register again. If you missed it, register now for a fascinating event! Registrants will receive the webinar access link via email several days before the event.



Contact the Alameda County Co-Coordinators for more information.
Annemarie O’Brien and Colleen Riordan


SCBWI Anti-Harassment Policy
The Society of Children’s Book Writers and Illustrators is committed to providing a safe environment for all our members and guests. Please be aware that SCBWI has updated its Anti-Harassment policy. You can review the policy here. By attending these events, you agree to abide by this policy.


SCBWI Anti-Weapons Policy
All SCBWI events are weapons-free environments. Please see our Anti-Weapons Policy for more information. By attending these events, you agree to abide by this policy.