SCBWI

Society of
Children's Book Writers
and Illustrators

Thu Apr 16 — Amazon SEO for Authors: Encore!

Date/Time
Date(s) - 04/16/2020
6:00 pm - 7:00 pm


Amazon SEO for Authors: Top 10 Tips, Tricks, and Tools — Encore Event!

Thursday, April 16, 2020

6 – 7 p.m.

Online Webinar

SEO or ‘Search Engine Optimization’ is the art and science of getting something to the top of search engines.

Amazon is THE search engine for books and book content. In this webinar, nonfiction author Jason McDonald will teach you the best tips, tricks, and tools to help propel your book to the top of Amazon searches.

You will learn how Amazon’s search algorithm works and the factors that impact your book’s rank on Amazon. From keywords and product listing optimization to secrets such as bulleted lists, book cover, photos, and reviews, the mysteries of how Amazon works for book search will be unveiled, and the hard work of to-dos will begin.

You can get your book to the top of Amazon searches, with some knowledge and a lot of hard work.

 

Key Learning Objectives

  •   • Learn how SEO works on Amazon
  •   • Walk away with action items you can do right away to improve your ranking on Amazon
  •   • Understand why reviews matter and how they affect SEO ranking

This online webinar is for any writer & illustrator with an online presence, as well as books available for purchase on Amazon. A recording of the webinar will be available to all registrants.

 

Amazon SEO

 

About Our Speaker

Dr. Jason McDonald is the founder and Senior SEO / Social Media Director of the JM Internet Group. He is a “technologist” and started experimenting with online media in 1994, when he founded eg3.com as a web portal for embedded systems. Dr. McDonald built eg3.com into the oldest and largest web portal with over 25,000 monthly users and over 35,000 registered subscribers.

Dr. McDonald is the author of SEO Fitness Workbook, 2019: The Seven Steps to Search Engine Optimization Success. He also teaches in the San Francisco Bay Area at AcademyX, BAVC (Bay Area Video Coalition), and Stanford University (Continuing Studies). Dr. McDonald received his Ph.D. from the University of California, Berkeley, in 1992 and his BA from Harvard University in 1985.

 

Meeting Fees

SCBWI Members: $10, Non-Members: $20
Online registration closes at 4 p.m. PST on  April 10, 2020

This is an encore event! If you registered for the previous event, no need to register again. If you missed it, register now for a fascinating event! Registrants will receive the webinar access link via email several days before the event.

 

Questions?

Contact the Alameda County Co-Coordinators for more information.
Annemarie O’Brien and Colleen Riordan

 

SCBWI Anti-Harassment Policy
The Society of Children’s Book Writers and Illustrators is committed to providing a safe environment for all our members and guests. Please be aware that SCBWI has updated its Anti-Harassment policy. You can review the policy here. By attending these events, you agree to abide by this policy.

 

SCBWI Anti-Weapons Policy
All SCBWI events are weapons-free environments. Please see our Anti-Weapons Policy for more information. By attending these events, you agree to abide by this policy.

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Ticket Information

Non-Members - $20.00


Members - $10.00

This price is only available for SCBWI members.


The SCBWI Anti-Harassment Policy
To register for an SCBWI event, you are required to acknowledge our Anti-Harassment Policy.
Scroll to the bottom to read the policy.

You will then be able to click the checkbox indicating that you have read our policy.

 

The Society of Children’s Book Writers and Illustrators (SCBWI) is dedicated to providing a safe and harassment-free environment for all of its members and will take any and all necessary steps to address and prevent harassment at events associated with SCBWI. Harassment under this policy may include verbal comments, written comments, displayed images, or behaviors such as intimidation, stalking, body policing, unwelcome photography or recording, sustained disruption of talks or other events, inappropriate physical contact, unwelcome sexual attention or advances, and bullying or coercion.

 

The SCBWI Member Anti-Harassment Policy applies to all situations of harassment or intimidation at any SCBWI Event. An “SCBWI Event” is any event, meeting or activity that is authorized by an SCBWI Regional Manager to be sponsored by, or affiliated with, SCBWI. SCBWI events may include, if properly authorized by an SCBWI Regional Manager, the Annual Summer Conference in Los Angeles, the Annual Winter Conference in New York, regional conferences, meetings and meet-ups. This SCBWI Member Anti-Harassment Policy also applies to “SCBWI On-Line Interactions,” which include communications and content posted on, or directed towards, SCBWI’s Social Media accounts or sent through any of the communication tools available on SCBWI’s website, www.scbwi.org. SCBWI’s Social Media accounts under this policy include the official SCBWI accounts on Facebook, Instagram, Twitter, Pinterest, Tumblr and LinkedIn.

 

 

Code of Conduct

All participants in SCBWI Events and SCBWI On-Line Interactions, including faculty, staff, and attendees, are required to comply with the following anti-harassment code of conduct. The SCBWI Anti-Harassment Policy prohibits harassment, including but not limited to the following behaviors:

  • intimidation, stalking, or following.
  • Sustained disruption of talks or other events.
  • Inappropriate physical contact.
  • Unwelcome sexual attention.
  • Abusive verbal comments.
  • Quid pro quo– sexual harassment that occurs when one in an authority position requests sex or a sexual relationship in exchange for professional consideration or favors.
  • Harassment does not include respectful disagreement or reasonable and respectful critique made in good faith. SCBWI continues to welcome and appreciate presentation of appropriate controversial ideas, free speech, and creative artistic expression. SCBWI encourages members to hold one another accountable to the Code of Conduct as stated in this part of the Policy and to take the perspectives of others seriously when a disagreement arises.

 

Reporting Procedures

Any person who believes there has been a violation of the SCBWI Anti-Harassment Policy can report the offense in one or all of the following ways:

  • Certain SCBWI Events, including the Annual Summer Conference in Los Angeles and the Annual Winter Conference in New York, will designate one or more Safety Team Members who will be available during the conference to provide a safe space for members to report an incident. The Safety Team Member will report directly to the conference director or regional advisor in charge.
  • A complainant may submit a complaint under this policy to the Director of Community Marketing and Engagement, the Director of Illustration and Artist Programs and/or your Regional Manager.
  • SCBWI has a dedicated email address for reporting any potential incident of harassment under this policy. Anyone who chooses to report an incident can find the Anti-Harassment Report Form on the SCBWI website (About > Anti-Harassment) or use the following link: https://www.scbwi.org/anti-harassment-report-form/. Reports should include the substance of the complaint, date, and whenever possible, a list of witnesses or a reference to the relevant URLs, if the offense occurred through an SCWBI On-Line Interaction.

 

SCBWI will investigate all complaints subject to the SCBWI Anti-Harassment Policy. If the policy applies, SCBWI will investigate the matter and take whatever action is necessary and appropriate to prevent a recurrence and protect the environment at SCWBI Events. If a complaint is made anonymously, please note that SCBWI will not be able to follow up on an anonymous report with the complainant directly, as SCBWI will not have contact information for the anonymous complainant. Moreover, anonymous complaints may hinder SCBWI’s ability to investigate the complaint.  SCBWI will take steps to protect the confidentiality of the complaint, to the extent possible.  However, complete confidentiality may not be possible in all circumstances.  SCBWI will make every attempt to respond to a named complainant in a timely fashion.

If appropriate, SCBWI may report the incident to local authorities.

 

Non-Retaliation

The SCBWI Anti-Harassment Policy prohibits retaliation against a member of the SCBWI community for reporting harassment, intimidation or discrimination, or for participating in an investigation relating to any complaint made under this policy. The sanctions for retaliation are the same sanctions available to address any other violation of the SCBWI Anti-Harassment Policy.

 

Sanctions

SCBWI takes all allegations of harassment seriously. Complaints will be investigated by SCWBI if they fall within the scope of SCWBI’s Anti-Harassment Policy. Depending on the results of the investigation, SCWBI will determine whether a sanction is appropriate.

 

Sanctions for faculty, speakers, staff or board members may include any of the following:

 

  • warning the party involved that the particular behavior is inappropriate and must be ceased;
  • immediate removal from a particular event;
  • denial of access to SCBWI spaces and venues on a temporary or permanent basis;
  • withholding of a contracted honorarium;
  • prohibition from future speaking engagements;
  • prohibition from future faculty appointments;
  • expulsion from SCBWI; and/or
  • removal from the Board of Advisors or Board of Directors, when appropriate.

 

Sanctions for attendees, members, and guests can include any of the following:

  • warning the party involved that specified behavior is inappropriate and must be ceased;
  • immediate removal from a particular event, without refund;
  • denial of access to SCBWI spaces and venues on a permanent or temporary basis;
  • termination of SCBWI membership, without refund; and/or
  • prohibition of future SCBWI membership.

 

If the conduct at issue involves one of SCBWI’s employees, SCBWI will handle utilize whatever corrective action is appropriate based on the result of the investigation and subject to SCBWI employment policies and practices.

 

Confidentiality

SCBWI will make every reasonable effort to conduct all investigations into allegations of harassment, intimidation, or discrimination in a manner that will protect the confidentiality of all parties and witnesses. Notwithstanding the above, confidentiality is not absolute, and those with a legitimate business reason to know and be informed of the allegations will be so informed. Parties to the complaint should treat the matter under investigation with discretion and respect the reputation of all parties involved.

 

   

If you wish to file a complaint or an anonymous complaint, CLICK HERE to access the Anti-harassment Report Form.

 

If you have questions regarding this policy, you may send an email to info@scbwi.org. Please include the words "anti-harassment policy" in the subject line.

I have read and accepted the SCBWI Anti-Harassment policy.