Society of
Children's Book Writers
and Illustrators

Virtual Book Launch Program

The San Francisco North & East Bay Region is thrilled to now offer Virtual Book Launches to our PAL members! We’ve designed this event as another way to promote, support, and celebrate our PAL authors and illustrators.



What is a virtual book launch (VBL)?

A VBL is an online book release event where we host a reading, Q&A, and short social with authors and illustrators about their newly-released children’s books.

All formats welcome. And depending on the number of members’ books released each month, we may have one participant or we may have several. And members who don’t make a live slot through the SignUp Genius form (First come, first serve basis) will still be featured. Details to follow.


When do these events take place?

At the moment, we’re still navigating a set schedule. But our next book launch is scheduled for Sunday, July 24th, 2022! We’re planning to do this quarterly, but that is dependent on response.

Where do these events take place?

Online via Zoom. Attendees will have to register for the event and for replays. A Zoom Link for the VBL will be sent to all participants and registered attendees the day before the event. And a replay link will be sent to registered participants within 24-48 hours of the event. Replays will be available for 30 days.

Next Event

Sunday, July 24, 2022, 10:30 a.m – 12:30 p.m. Registration begins in June!

To be eligible to participate:

All formats welcome. You MUST be a member of the SFNEB Region to participate. You must be traditionally published and/or your publisher is on the SCBWI approved list.

How do I sign up?

If you had a book release between April, May, and June of 2022, please use the SignUp Genius Form below to participate. Click link to go to Sign-up for more details.

Sign up opens in June. 




If you have any questions about this program, please contact your regional team, Co-ARA, Nadia Salomon at